Journal of East-West Thought (JET) ISSN (O) : 2168-2259 UGC CARE I
type: channel
description: Journal of East-West Thought (JET) ISSN : 2168-2259 (Online) UGC CARE I is published by the International Association for East-West Studies (IAES, https://iaesonline.org; http://www.cpp.edu/~iaes). JET is included in The Philosopher's Index and EBSCO. As a scholarly peer-reviewed and printed journal dedicated to advancing constructive, creative, critical, theoretical, and forward-looking thoughts and ideas in East-West studies, it provides a forum for interdisciplinary, cross-cultural, global, and philosophical examinations of all subject matters within East-West studies. JET's ISSN is 2168-2259 (Online). Websites are: http://www.cpp.edu/jet (Print Only ) http://www. Jetjournal.us (Online) after 2020 Journal of East-West Thought September 2020 // Scholar Works (calstate.edu) Journal of East-West Thought - Bronco Scholar Journal of East-West Thought // Scholar Works (calstate.edu) Call for Papers JET welcomes articles on East-West Thought in the following categories: Universalism, Cosmopolitanism and Global Justice Theories of Justice Pluralism, Enclusivism and Muilty-culturalism Contemporary Moral Issues Contemporary Epistemological Issues Contemporary Esthetical Issues Contemporary Ontological Issues Civilizational Coexistence and Cooperation Reformation, Institutionalization, and Constitutionalization Philosophy of Disasters, Crises, and Conflicts Theories of Communications Theories of Languages and Hermeneutics Naturalism and Ecological Thoughts Contemporary Capitalization and Privatization Post-Modernism, Post-Marxism, Post-Communism, and Post-Revolutionism Americanism, De-Americanism, Anti-Americanism, and Post-Americanism Globalization and Polarization Scientification and Technologication Nationalism, Patriotism and Militarism Chemistry, Mathematics, Physics, Biology Management, Commerce Social Sciences Education Business, Organizational Behavior and Human Resource Management, Management and Accounting Strategy and Management Business and Accounting Management…
publisher: International Association for East-West Studies (IAES)
language: en
publication name: Journal of East-West Thought (JET) ISSN (O) : 2168-2259 UGC CARE I
issn: 2168-2259
items: Dr.Gaurav Kumar Gupta, Pankaj Tyagi and Dr.Akhilesh Upadhyay
items: HISTORICAL DEVELOPMENT OF PRE-EMPLOYMENT PSYCHOLOGICAL TESTING AND PERFORMANCE PREDICTION IN LAW ENFORCEMENT: A NARRATIVE REVIEW
items: Artificial Intelligence in Human Resource Management: Transforming Recruitment Efficiency and Employee Retention Strategies
items: Gender and Urban Development in India: Challenges, Policies, and Pathways for Inclusive Cities
items: Designing Skills-Based Curricula for Workforce Readiness in the Digital Era
items: Mobile Phone Restrictions and Their Effect on Classroom Engagement
items: A Comparative Study of Stress and Depression in Relation to Participation in Physical Education Among College Students
items: The role of mindfulness in reducing performance anxiety
items: Egg Production, Availability and its Importance in Human Health
items: “Locus of Control Differences Across Competitive Levels in Chess Players”
items: Milk Production, Availability and its Role in Human Health
items: Geo-Environmental Assessment for Potential Reforms in Indian Sugar Industries
items: Imperative Role of Geo-Economic factors in Developing Efficiency of Agricultural Marketing
items: A Feminist Perspective in the Poetry of Kamala Das
items: Multilateral Development Banks and Gender Mainstreaming
items: Community Mobilization and Behavioural Change in Swachh Bharat Mission: Strategies, Outcomes, and Sustainability Challenges
items: Feminist critic of patriotic in Shashi Deshpande's fiction
items: A Pilot Study of Consumer Buying Behavior and Perception towards Organic, Inorganic, and Fortified Foods in Nashik District
items: हरियाणा सामान्य पंचायती चुनावों में जिला परिषद् सदस्यों का प्रतिनिधित्व: एक विश्लेषण
items: Analyzing Cultural Memory through Visual Imagery in the Select Poems of Arun Kolatkar
items: Copyright Pricing in India: The Dialectics of Access, Incentive, and Educational Policy
items: Exploring the Implications of AI-Generated Work on Copyright Ownership: Assessing the Pros and Cons of Non-Human Ownership in Copyright
items: Level of Stress and Life Satisfaction among Working and Non-Working Women
items: A study on Exploring the Factors Driving Success in FinTech Startups
items: http://jetjournal.us/index.php/journals/article/view/975
items: Advancement and Productivity Enhancement of Mustard Cultivation in Uttar Pradesh: A Critical Analysis
items: Mediating Role of Online Trust Between Consumer Ethnocentrism and Online Purchasing Behaviour: Evidence from Uttarakhand
items: घरेलू हिंसा और महिला उत्पीड़न: एक समाजशास्त्रीय अध्ययन
items: Eruption and manifestation of love amid the cycle of Hatred: Amrita Pritam`s The Revenue Stamp
items: Designing an IoT network with an emphasis on energy efficiency, utilizing a routing protocol

Dr.Gaurav Kumar Gupta, Pankaj Tyagi and Dr.Akhilesh Upadhyay
type: item
description: Sustainable packaging has become a prominent strategic lever for health-oriented brands, where packaging cues influence credence-based evaluations such as safety, authenticity, and perceived healthfulness. Yet consumer response is heterogeneous: eco-packaging can strengthen trust and trigger a green–health halo, while simultaneously provoking skepticism and price-resistance, limiting behavioral conversion. This paper develops a moderated mediation framework linking perceived sustainable packaging (PSP) to purchase behavior via consumer trust and perceived healthfulness, moderated by green skepticism. To ground theory in real-world practice, the study uses a multiple case study approach across three health-oriented brand initiatives: (i) Dove’s refillable deodorant packaging (Unilever), (ii) Danone Actimel’s packaging redesign reducing plastic and improving recyclability, and (iii) Himalaya BabyCare’s packaging revamp aimed at significant plastic reduction. Cross-case synthesis indicates that (1) visible and comprehensible sustainability cues can enhance trust when aligned with product integrity and hygiene expectations; (2) sustainable packaging often functions as a “health signal,” elevating perceived healthfulness especially for wellness categories; and (3) skepticism and affordability constraints shape boundary conditions, particularly when sustainability claims are not paired with clear proof cues. The paper concludes with an empirically testable model and research agenda suitable for SEM/experimental validation.
subject: Articles
  topic: section
creator: Dr.Gaurav Kumar Gupta, Pankaj Tyagi and Dr.Akhilesh Upadhyay
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-03-11
publication date: 2026-03-11
starting page: 110
ending page: 121
doi: 10.7492/tb0pxf65

HISTORICAL DEVELOPMENT OF PRE-EMPLOYMENT PSYCHOLOGICAL TESTING AND PERFORMANCE PREDICTION IN LAW ENFORCEMENT: A NARRATIVE REVIEW
type: item
description: The recruitment of law enforcement officers through psychological assessments aims to identify suitable candidates for the profession. Looking into the demanding jobs, the pre-employment psychological testing is considered a performance prediction and identification of less suitable candidates in law enforcement. The present narrative review includes the historical timeline to the contemporary research findings on the pre-employment psychological testing in law enforcement, focusing on the performance prediction and suggested interventions. The methods in the narrative review include the published research articles only in the English language from the databases of Google Scholar, PubMed, and PsycINFO. The keywords used on the search engines were “police AND psychological screening,” “pre-employment psychological testing AND police,” and “law enforcement AND psychological assessment.” The findings present in the study show the evidence of intelligence testing from the early 1900s to the projective test till mid-1900, from the mid-1900s to late 1900, the evidence included the formalisation of guidelines and establishment of validity of the tests. The validity studies showed mixed predictive validity of pre-employment psychological testing, and the evidence was limited. Therefore, the recent psychological research trend has taken a shift to more dynamic assessment: occupational stress, resilience, stress tolerance capacity, and emotional intelligence, and associated interventions to improve these parameters, that has statistically significant correlation with better performance in law enforcement. The present narrative review concludes that the pre-employment testing in law enforcement is a well-established concept, although the reliability, validity, and significant performance prediction through only personality assessment were limited. Hence, the dynamic job-related assessment needs to be prioritized with the periodical wellness programs for law enforcement officer…
subject: Articles
  topic: section
creator: Tanvi Singh, Gaurav Singh,
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://mswmanagementj.com/
date: 2026-03-09
publication date: 2026-03-09
starting page: 97
ending page: 109
doi: 10.7492/kkzpvw57

Artificial Intelligence in Human Resource Management: Transforming Recruitment Efficiency and Employee Retention Strategies
type: item
description: Artificial Intelligence (AI) is increasingly transforming human resource management by automating recruitment processes, enhancing workforce analytics, and improving employee retention strategies. Organizations are adopting AI-driven systems such as predictive analytics, resume screening algorithms, and intelligent chatbots to optimize hiring decisions and reduce recruitment costs. Research indicates that AI-based recruitment tools can significantly reduce hiring time and improve candidate-job matching, leading to higher retention rates and improved organizational performance.This study examines the influence of AI technologies on recruitment efficiency and employee retention. Using a conceptual research design supported by secondary data, the paper explores AI applications in HRM, advantages, challenges, and their impact on workforce sustainability. The findings indicate that AI enhances hiring accuracy, reduces bias, and strengthens talent management strategies when implemented ethically.
subject: Articles
  topic: section
creator: Ms. Priya Singh, Dr. Kirti
rights: Copyright (c) 2026 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-03-09
publication date: 2026-03-09
starting page: 1
ending page: 10
doi: 10.7492/994ts481

Gender and Urban Development in India: Challenges, Policies, and Pathways for Inclusive Cities
type: item
description: Urbanization has become a central feature of India’s socio-economic transformation over the past few decades. While cities are widely regarded as engines of economic growth and social mobility, the benefits of urban development remain unevenly distributed across different social groups. Gender inequalities continue to shape how women experience and access urban spaces, employment opportunities, infrastructure, and governance processes. Despite increasing female educational attainment and growing participation in urban economies, women in Indian cities continue to face structural barriers related to labour market access, safety, mobility, and social norms.
subject: Articles
  topic: section
creator: Vikash Sharma
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-03-08
publication date: 2026-03-08
starting page: 1676
ending page: 1684
doi: 10.7492/vz9bh945

Designing Skills-Based Curricula for Workforce Readiness in the Digital Era
type: item
description: The rapid advancement of digital technologies and automation has fundamentally transformed the nature of work, creating a pressing need for education systems to realign curricula with evolving labor market demands. Traditional content-centered curricula often fail to equip learners with practical, transferable, and future-oriented competencies. This research paper explores the design and implementation of skills-based curricula aimed at enhancing workforce readiness in the digital era. Drawing upon contemporary educational theories, industry expectations, and empirical research, the study examines essential digital, cognitive, technical, and socio-emotional skills required for employability. It proposes a comprehensive framework for curriculum design that integrates experiential learning, interdisciplinary approaches, industry collaboration, and continuous assessment. The findings emphasize that skills-based curricula significantly improve employability, adaptability, innovation, and lifelong learning capacity. The paper concludes that systemic reforms, faculty development, and policy support are critical for embedding skills-based education into mainstream academic programs.
subject: Articles
  topic: section
creator: Dr. Raj kumar
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-03-02
publication date: 2026-03-02
starting page: 1721
ending page: 1732
doi: 10.7492/p33wfk28

Mobile Phone Restrictions and Their Effect on Classroom Engagement
type: item
description: The increasing prevalence of mobile phones in higher education classrooms has created both opportunities and challenges for student engagement. While mobile technology enables access to learning resources, communication, and collaborative tools, its unregulated use often leads to distraction, divided attention, and reduced academic performance. This research paper examines the impact of mobile phone restrictions on classroom engagement among college students. Drawing upon empirical studies, educational technology reports, and experimental evidence, the paper explores how restrictions influence attention, participation, academic achievement, and student–teacher interaction. Findings indicate that well-designed mobile phone policies can significantly enhance classroom focus, promote meaningful engagement, and improve learning outcomes. However, complete bans may generate resistance and anxiety, suggesting that balanced, pedagogically informed restrictions are more effective. The study concludes that strategic mobile phone regulation, combined with active teaching methodologies, fosters a productive learning environment and supports sustained academic engagement.
subject: Articles
  topic: section
creator: Dr.Reena
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-03-02
publication date: 2026-03-02
starting page: 1711
ending page: 1720
doi: 10.7492/6b2a1d35

A Comparative Study of Stress and Depression in Relation to Participation in Physical Education Among College Students
type: item
description: Psychological well-being is an essential component of overall health and academic achievement among college students. Stress and depression are increasingly prevalent mental health concerns in higher education institutions. This study examines and compares levels of stress and depression among students actively participating in structured physical education programs and those with minimal physical activity involvement. A descriptive comparative research design was employed. Data were collected using standardized stress and depression assessment tools. Statistical techniques such as mean, standard deviation, independent t-test, and Pearson correlation were applied. The findings indicate that physically active students report significantly lower stress and depression levels compared to inactive students. The study concludes that regular participation in physical education programs plays a protective role in promoting mental health and emotional resilience.
subject: Articles
  topic: section
creator: Harshit Chaudhary
rights: Copyright (c) 2026 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-03-01
publication date: 2026-03-01
starting page: 1704
ending page: 1710
doi: 10.7492/mjbgtg08

The role of mindfulness in reducing performance anxiety
type: item
description: Performance anxiety is a prevalent psychological condition that affects individuals across various domains, including education, sports, public speaking, and the performing arts. It is characterized by excessive fear, nervousness, and self-doubt that impair optimal functioning and performance. In recent years, mindfulness-based interventions have gained considerable attention as effective strategies for managing anxiety and enhancing emotional well-being. Mindfulness involves purposeful attention to present-moment experiences with acceptance and non-judgment. This paper explores the role of mindfulness in reducing performance anxiety by examining its psychological mechanisms, empirical evidence, and practical applications. The findings suggest that mindfulness helps individuals regulate emotions, reduce cognitive distortions, enhance self-awareness, and cultivate resilience. By promoting relaxation and attentional control, mindfulness enables individuals to respond more effectively to performance-related stressors. The study highlights the potential of mindfulness practices as accessible, cost-effective, and sustainable tools for alleviating performance anxiety and improving overall performance outcomes.
subject: Articles
  topic: section
creator: Padam Dev Singh
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-28
publication date: 2026-02-28
starting page: 536
ending page: 554
doi: 10.7492/fzdwzc59

Egg Production, Availability and its Importance in Human Health
type: item
description: The livestock sector is one of the fastest-growing agricultural sectors in India. Livestock are domesticated animals raised in agriculture to provide labour forces and commodities like milk, eggs, meat, fur, leather, and wool. The livestock sector is critical to the country's socio-economic growth and national economy. Poultry is a significant livestock activity that contributes to food security because eggs and chicken meat are important and rich sources of protein, vitamins, and minerals. India ‘s global standing in this sector is remarkable, ranking First in milk, second in egg and fourth in meat production. Eggs are a significant food source, providing essential nutrients such as high-quality protein, vitamins, minerals, unsaturated fatty acids, choline, and carotenoids, which highlight their potential health benefits in a balanced diet. This study aims to provide a comprehensive state-wise assessment of the poultry sector, focusing on key indicators such as Egg production, productivity, per capita Egg availability and institutional linkages. The present study focuses on the estimation of Simple Growth Rate and Compound Growth Rate for the data on egg production and its per capita availability of eggs by fitting linear and exponential functions at all India data. The findings reveal that states such as Andhra Pradesh, Tamil Nadu, Telangana and West Bengal consistently lead in total Egg production. These State contributes about 58% of total Egg production in the country.
subject: Articles
  topic: section
creator: Harshit Chaudhary and Charu Singh
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-27
publication date: 2026-02-27
starting page: 894
ending page: 899
doi: 10.7492/dzeht265

“Locus of Control Differences Across Competitive Levels in Chess Players”
type: item
description: Competitive chess represents a cognitively intensive sport in which psychological attributes significantly influence performance outcomes. Among these attributes, locus of control has been identified as a critical determinant of behavioural regulation, motivation, and competitive resilience. The present study investigated differences in internal and external locus of control among chess players categorized by performance level. A total of 300 competitive chess players (aged 18–35 years) were grouped into high, moderate, and low achievers based on competitive ranking and tournament performance. Internal and external locus of control were assessed using a standardized psychological inventory. Due to violations of homogeneity assumptions, non-parametric statistical procedures were employed. The Kruskal–Wallis test revealed statistically significant differences among groups for both internal and external locus of control (p < .001). High achievers demonstrated significantly higher internal locus of control compared to moderate and low achievers. The findings suggest that internal control orientation is positively associated with superior competitive performance in chess. The study contributes to performance psychology literature by highlighting locus of control as a psychological marker of elite chess performance and underscores the importance of cognitive attribution patterns in strategy-based sports.
subject: Articles
  topic: section
creator: Dr. Inderjeet Singh
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-26
publication date: 2026-02-26
starting page: 1693
ending page: 1702
doi: 10.7492/n95vph03

Milk Production, Availability and its Role in Human Health
type: item
description: Dairy farming constitutes a cornerstone of India's rural economy, offering livelihood support to millions and contributing significantly to the nation’s nutritional security and GDP. India is endowed with the largest livestock population in the world. Milk production and dairy farming as a subsidiary occupation to agriculture have been given immense importance as dairy farming not only gives employment opportunities but also act as a catalyst to improves the dietary supplement of the family and provides a steady income to a large number of people to both the rural and urban poor of the country. This study aims to provide a comprehensive state-wise assessment of the dairy sector, focusing on key indicators such as milk production, productivity, per capita milk availability and institutional linkages. This paper reviews the evolution of the dairy sector in India. It also provides policy recommendations for ensuring sustainable growth of the sector in the coming decade. The findings reveal that states such as Uttar Pradesh, Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, Punjab, Andhra Pradesh, Karnataka, Bihar and Haryana consistently lead in total milk production. These State contributes about 82% of total milk production in the country.
subject: Articles
  topic: section
creator: Harshit Chaudhary and Charu Singh
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-26
publication date: 2026-02-26
starting page: 1540
ending page: 1546
doi: 10.7492/68x68d68

Geo-Environmental Assessment for Potential Reforms in Indian Sugar Industries
type: item
description: Sugar industry in India has imparted significant contribution in the growth of agriculture and socio-economic status of the country. However, continuation of conventional practices owing to lack of awareness for environmentally sustainable technologies has led to the pollution in water resources resulting in degradation of environmental quality. Considering this, Central Pollution Control Board of India took initiative for minimizing the pollution load in rivers by formulating a charter and invoking environmental compensation for sugar industries. Present assessment of environment related reforms through national policy like charter implementation and environmental compensation is one of the primary baseline studies done so far. These reforms were implemented in 85 sugar industries situated along the main stem of River Ganga for validation. The analysis depicted that the implementation of charter and environmental compensation resulted in significant reduction in freshwater consumption (56.4%), effluent generation (13.8%), and biochemical oxygen demand load (34.6%). Thus, similar reforms may be adopted in other sugar industries as well in order to improve the environmental quality and sustained growth of the economy.
subject: Articles
  topic: section
creator: Dr Nandita Singh
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-21
publication date: 2026-02-21
starting page: 230
ending page: 237
doi: 10.7492/msjvbp94

Imperative Role of Geo-Economic factors in Developing Efficiency of Agricultural Marketing
type: item
description: Agricultural marketing consists of two words i.e. “agriculture” and “marketing”. The first word agriculture means producing the agro food products with the use of natural factors for the welfare of human. It is fully depending on natural processing. The second word marketing refers to the activities that are done by the business organizations to promote their products and services to their targeted customers. In marketing the targeted customers can be attracted and maintained by creating strong customer values for them in the organization. It is possible through, effective market survey, market trending, better customer service and satisfaction, customer focus and continuous follow up. Agricultural marketing system is an efficient way by which the farmers can dispose their surplus produce at a fair and reasonable price. Improvement in the condition of farmers and their agriculture depends to a large extent on the elaborate arrangements of agricultural marketing.The term agricultural marketing includes all those activities which are mostly related to the procurement, grading, storing, transporting and selling of the agricultural produce. “Agricultural marketing comprises all operations involved in the movement of farm produce from the producer to the ultimate consumer. Thus, agricultural marketing includes the operations like collecting, grading, processing, preserving, transportation and financing.” India is agriculture base country and play an imperative role in economic development. Therefore, government should speed up the agricultural production. For this Government should adopt marketing of agriculture.The concept agricultural marketing includes so many activities starts from production process till its retailing. These agricultural activities include production planning, cropping and harvesting, warehousing, grading, transportation and final distribution. We will discuss all of these in detail. There are so many varieties of agricultural products which are pro…
subject: Articles
  topic: section
creator: Dr Nandita Singh
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-21
publication date: 2026-02-21
starting page: 1532
ending page: 1539
doi: 10.7492/eybmpj68

A Feminist Perspective in the Poetry of Kamala Das
type: item
description: Kamala Das stands as one of the most powerful and controversial voices in Indian English poetry. Her poetry challenges traditional patriarchal structures, articulates female desire, and foregrounds women’s emotional and psychological experiences. This research paper critically examines Kamala Das’s poetry from a feminist perspective, exploring her thematic concerns, stylistic features, confessional tone, and portrayal of gender relations. The study investigates how her poetry subverts patriarchal norms, interrogates female identity, and reclaims the female body and voice. Through close textual analysis of her major poems such as An Introduction, The Looking Glass, The Sunshine Cat, The Old Playhouse, and My Grandmother’s House, this paper highlights Das’s contribution to feminist discourse in Indian English literature. The research establishes Kamala Das as a pioneering feminist poet whose work continues to inspire debates on gender, sexuality, and selfhood.
subject: Articles
  topic: section
creator: Dr. Manu
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-19
publication date: 2026-02-19
starting page: 218
ending page: 229
doi: 10.7492/cs6n3a10

Multilateral Development Banks and Gender Mainstreaming
type: item
description: This paper examines the evolution and operationalization of gender mainstreaming within two major multilateral development banks—the World Bank and the Asian Development Bank (ADB), situating their approaches within the broader trajectory of global gender policy since the 1995 Beijing Declaration and Platform for Action (United Nations, 1995). Gender mainstreaming, formally articulated in the 1997, ECOSOC agreed conclusions (United Nations, 1997), is conceptualized as a comprehensive strategy that integrates gender perspectives into the design, implementation, monitoring, and evaluation of policies and programs across sectors and levels. Moving beyond a narrow focus on women’s participation, it seeks to transform institutional processes to ensure equitable outcomes for both women and men.
subject: Articles
  topic: section
creator: Dr. Vikash Sharma
rights: Copyright (c) 2024 MSW Management Journal ISSN: 1053-7899 https://mswmanagementj.com/
date: 2026-02-19
publication date: 2026-02-19
starting page: 309
ending page: 316
doi: 10.7492/q8nk2866

Community Mobilization and Behavioural Change in Swachh Bharat Mission: Strategies, Outcomes, and Sustainability Challenges
type: item
description: The Swachh Bharat Mission (SBM), launched in 2014, marks a transformative shift in India’s sanitation policy from infrastructure-driven provision to behaviour-centered, community-led mobilization. Recognizing that toilet construction alone does not guarantee sustained usage or improved public health outcomes, SBM integrated political leadership, behaviour change communication, and grassroots engagement to eliminate open defecation and institutionalize cleanliness as a social norm. This paper examines SBM as a large-scale case of state-led community mobilization and analyses its conceptual foundations, strategic design, outcomes, and sustainability challenges.
subject: Articles
  topic: section
creator: Dr. Vikash Sharma
rights: Copyright (c) 2022 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-19
publication date: 2026-02-19
starting page: 129
ending page: 141
doi: 10.7492/zj1t8n15

Feminist critic of patriotic in Shashi Deshpande's fiction
type: item
description: The fiction of Shashi Deshpande occupies a significant position in Indian English literature for its profound exploration of women’s experiences within a deeply entrenched patriarchal social system. Her novels and short stories present a nuanced feminist critique of patriarchy by examining the psychological, emotional, and social constraints imposed upon women. Through realistic characterization and introspective narrative techniques, Deshpande foregrounds women’s struggles for identity, autonomy, and self-realization in male-dominated familial and social structures. This study critically examines the feminist dimensions of her fiction, focusing on her portrayal of gender discrimination, marital oppression, emotional alienation, and the internal conflicts experienced by women. By analyzing selected works such as That Long Silence, The Dark Holds No Terrors, Roots and Shadows, and Small Remedies, the paper highlights how Deshpande exposes the subtle and overt forms of patriarchal control that shape women’s lives. Her writing reveals the tension between tradition and modernity, as women navigate inherited cultural norms and their emerging aspirations for independence. The research also situates Deshpande’s feminist vision within the broader framework of Indian socio-cultural realities, emphasizing her commitment to portraying the lived experiences of middle-class Indian women. Ultimately, the study establishes Shashi Deshpande as a leading feminist voice whose fiction not only critiques patriarchal ideology but also advocates emotional freedom, self-awareness, and gender equality.
subject: Articles
  topic: section
creator: Dr. Manu
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-19
publication date: 2026-02-19
starting page: 1517
ending page: 1531
doi: 10.7492/6dnzh976

A Pilot Study of Consumer Buying Behavior and Perception towards Organic, Inorganic, and Fortified Foods in Nashik District
type: item
description: This pilot study investigates consumer buying behavior and perception toward organic, inorganic, and fortified foods in Nashik District, India. With growing concerns about health and wellness, consumers are increasingly considering these food categories as part of their diet. The study aims to assess consumer awareness, perception, and buying behavior regarding organic, inorganic, and fortified foods, and to explore the factors influencing their purchasing decisions. A total of 100 respondents from urban and rural areas of Nashik participated in the survey. Preliminary results suggest that while consumers are highly aware of organic foods, price sensitivity, availability, and labeling are significant barriers. The study's findings provide insights for marketers and policymakers, offering strategies to promote healthier food choices in the region.
subject: Articles
  topic: section
creator: Mr.Jagdish Bhaskar Bramhane and Dr.Rajendrasingh Kisansingh Pardeshi
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-18
publication date: 2026-02-18
starting page: 888
ending page: 893
doi: 10.7492/mbktv159

हरियाणा सामान्य पंचायती चुनावों में जिला परिषद् सदस्यों का प्रतिनिधित्व: एक विश्लेषण
type: item
description: भारत विश्व का सबसे बड़ा लोकतांत्रिक देश माना जाता है। आज भी यहाँ जनसंख्या का एक बड़ा भाग गांवों में निवास करता है। भारत की आत्मा गांवों में बसती है ऐसा हम सदियों से सुनते आ रहे हंै। पंचायती राज संस्थाओं को त्रिस्तरीय ढ़ांचे में वर्गीकृत किया गया है:- जिला परिषद्, पंचायत समिति और ग्राम पंचायत। भारतीय ग्रामीण क्षेत्रों में सुशासन या बेहतर प्रशासन की स्थापना का मार्ग पंचायती राज संस्थाओं से होकर गुजरता है। आधुनिक जिला परिषद् संस्थाओं में क्रांतिकारी परिवर्तन आया है जिससे जिला परिषद् संस्थाएँ नवीन अवतार में हमारे सम्मुख हैं। हरियाणा राज्य में 73वें संविधान संशोधन अधिनियम्, 1992 के पश्चात् जिला परिषद् सामान्य चुनाव वर्ष 1994, 2000, 2005, 2010, 2016 और 2022 में संपन्न हुए हंै। प्रस्तुत प्रपत्र हरियाणा पंचायती राज संस्थाओं के सामान्य चुनावों में निर्वाचित (जिला परिषद्) सदस्यों को लिंगानुसार अनुसार विश्लेषित करता है। यह विश्लेषण द्वितीय स्त्रोत् हरियाणा सामान्य पंचायती राज चुनावों के राजपत्र पर आधारित है। जिसका मुख्य उद्देश्य जिला परिषद् में निर्वाचित सदस्यों के लिंगानुसार प्रतिनिधित्व को दर्शाना है।
subject: Articles
  topic: section
creator: डाॅ॰ अजीत
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-14
publication date: 2026-02-14
starting page: 785
ending page: 792
doi: 10.7492/7e3trm70

Analyzing Cultural Memory through Visual Imagery in the Select Poems of Arun Kolatkar
type: item
description: Indian English poetry has increasingly engaged with questions of memory, identity, and cultural continuity, particularly through visual and spatial representations. Arun Kolatkar, one of the most influential modern Indian poets writing in English, adopted vivid visual imagery to evoke layers of cultural memory embedded in everyday life, religious spaces, urban landscapes, and marginalized voices. The paper analyzes how cultural memory is constructed, preserved, and questioned through visual imagery in select poems of Arun Kolatkar, with special reference to works such as Jejuri, Kala Ghoda Poems, and Sarpa Satra. The findings indicate that Kolatkar reconfigures cultural memory by presenting fragmented, ironic, and often ambiguous images that challenge idealized representations of Indian culture. Instead of nostalgic reconstruction, his poetry foregrounds a dynamic and contested cultural memory shaped by urbanization, social marginalization, and changing belief systems. The paper contributes to existing academic discourse by highlighting visual imagery as a central aesthetic and ideological strategy in Kolatkar’s poetic engagement with cultural memory.
subject: Articles
  topic: section
creator: V. N. Nerezhilan and Dr. S. Suresh
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-03
publication date: 2026-02-03
starting page: 1662
ending page: 1675
doi: 10.7492/jyjxz627

Copyright Pricing in India: The Dialectics of Access, Incentive, and Educational Policy
type: item
description: The ever-increasing problems such as rampant shadows library, piracy, and deadweight loss in the contemporary world are suggesting towards an unfavorable copyright environment taking over our knowledge regime, and these problems shouldn’t be confused with an isolative action-based problem rather a broader reasoning must be assigned. Price-capping of scholarly works is often suggested as a response to these distortions. Yet such intervention does not operate without consequence. It alters existing incentive structures and introduces its own set of trade-offs. This paper therefore does not treat price regulation as a standalone solution. Instead, it focuses on the underlying balance between the author’s interest in making work accessible and the publisher’s incentive-driven role in determining the price of copyrighted scholarly material.
subject: Articles
  topic: section
creator: Jata Shankar, Vaibhav Sanchar, Mritunjay kumar Tiwary
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-01
publication date: 2026-02-01
starting page: 81
ending page: 96
doi: 10.7492/hygz9m10

Exploring the Implications of AI-Generated Work on Copyright Ownership: Assessing the Pros and Cons of Non-Human Ownership in Copyright
type: item
description: The rapid advancement of artificial intelligence has challenged traditional copyright frameworks by enabling the creation of original works without direct human authorship. This paper explores the pros and cons of AI-generated work regarding copyright ownership, focusing on the debate over non-human ownership. It examines whether artificial intelligence systems should be recognised as copyright holders and analyses existing legal approaches that attribute ownership to programmers, users, or employers. The study assesses the potential advantages of non-human ownership, such as incentivising innovation and legal clarity, alongside its drawbacks, including accountability gaps, moral rights concerns, and the erosion of human creativity. By evaluating comparative legal perspectives and policy considerations, the paper argues for a balanced approach that preserves human-centric copyright principles while accommodating technological progress. The analysis aims to contribute to the evolving discourse on adapting copyright law to the realities of an autonomous creative system.
subject: Articles
  topic: section
creator: Vaibhav Sanchar, Jata Shankar, Mritunjay kumar Tiwary
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-02-01
publication date: 2026-02-01
starting page: 191
ending page: 217
doi: 10.7492/4ny0hh69

Level of Stress and Life Satisfaction among Working and Non-Working Women
type: item
description: Stress and life satisfaction are important indicators of psychological well-being, especially among women who perform multiple roles in family and society. Modern women often balance personal, family, and social responsibilities, which may affect their mental health differently depending on their employment status. Working women face occupational stress along with household duties, while non-working women may experience stress related to financial dependence, social expectations, and lack of personal recognition. The present study aims to examine the level of stress and life satisfaction among working and non-working women and to analyze differences between these two groups. A sample of 200 women (100 working and 100 non-working) aged 25–50 years was selected from urban and semi-urban areas. The Perceived Stress Scale and Life Satisfaction Scale were used for data collection. Mean, standard deviation, independent t-test, and Pearson’s correlation coefficient were applied for statistical analysis. The results revealed that working women experienced higher stress levels, while non-working women reported lower life satisfaction. A significant negative relationship between stress and life satisfaction was found. The study highlights the need for psychological support and stress-management programs for women irrespective of their employment status.
subject: Articles
  topic: section
creator: Dr. Gorakh Gokul Dhangar
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-01-28
publication date: 2026-01-28
starting page: 881
ending page: 887
doi: 10.7492/bte27j81

A study on Exploring the Factors Driving Success in FinTech Startups
type: item
description: The rapid expansion of fintech startups has significantly reshaped the financial services industry; however, the factors driving their success remain multifaceted and complex. This study investigates the critical determinants influencing the success of emerging fintech startups, with particular emphasis on both internal and external factors. An integrated research approach is adopted, combining quantitative analysis of business performance data with qualitative insights gathered through interviews with key stakeholders, including founders, investors, and regulators. The study identifies technological innovation, organizational agility, customer-centric solutions, access to capital, and effective governance as the primary determinants of success. The findings offer valuable insights for entrepreneurs, investors, and policymakers, and provide a framework to support sustainable growth and innovation within the fintech ecosystem.
subject: Articles
  topic: section
creator: Ms. Shivani Bector
rights: Copyright (c) 2020 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-01-28
publication date: 2026-01-28
starting page: 13
ending page: 21
doi: 10.7492/30tr4n95

http://jetjournal.us/index.php/journals/article/view/975
type: item
title: Exploring the Influence of Psychological Biases on Investment Decisions among Employees Dr. Harjeet Kaur, This study explores the domain of behavioral finance by analysing the financial decision-making patterns of employees in Amritsar, Panjab, India. Bu
description: This study explores the domain of behavioral finance by analysing the financial decision-making patterns of employees in Amritsar, Panjab, India. Building on Daniel Kahneman’s perspective that intuitive judgment can often be misleading, the research examines the role of psychological biases and emotional factors in shaping investment decisions. The analysis reveals the widespread presence of cognitive biases, including herd behaviour and emotional influences, in financial choices. Cultural influences have been found to play an insignificant role in the decision-making processes whereas increased concern regarding job security has been found to be a significant factor while making investment decisions. The findings emphasize the need for targeted financial education initiatives to equip individuals with the knowledge required to make informed investment choices. By highlighting the behavioral dimensions of financial decision-making, this study contributes to a deeper understanding of market behaviour and supports the development of more effective financial models.
subject: Articles
  topic: section
creator: Dr. Harjeet Kaur,
rights: Copyright (c) 2020 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-01-26
publication date: 2026-01-26
starting page: 1
ending page: 12
doi: 10.7492/vt5mtk89

Advancement and Productivity Enhancement of Mustard Cultivation in Uttar Pradesh: A Critical Analysis
type: item
description: This research paper presents a comprehensive analysis of mustard cultivation in Uttar Pradesh, India, covering the period from 1966 to 2021. The study examines long-term trends in the area under cultivation, production output and yield efficiency to assess the advancement and productivity enhancement of mustard farming in the state. Using historical data, the research identifies significant growth patterns, evaluates the impact of improved agricultural practices and explores the role of technological innovations and policy interventions in shaping the mustard cultivation scenario. District-level analysis highlights regional disparities and the heterogeneous nature of agricultural development across Uttar Pradesh. Statistical tools are employed to forecast future trends and evidence-based recommendations are proposed to promote sustainable cultivation practices. The study aims to enhance productivity, profitability and environmental sustainability in mustard farming.
subject: Articles
  topic: section
creator: Vipin
rights: Copyright (c) 2023 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-01-22
publication date: 2026-01-22
starting page: 121
ending page: 133
doi: 10.7492/d7ksy451

Mediating Role of Online Trust Between Consumer Ethnocentrism and Online Purchasing Behaviour: Evidence from Uttarakhand
type: item
description: The growth of e-commerce in India has intensified scholarly interest in understanding cultural and psychological factors influencing online purchasing behaviour. Consumer ethnocentrism has been identified as a significant barrier to online consumption, particularly in culturally rooted regions. Simultaneously, online trust plays a critical role in reducing perceived risk and facilitating digital transactions. This study adopts a secondary-data-based research design to examine the mediating role of online trust between consumer ethnocentrism and online purchasing behaviour, with contextual relevance to Uttarakhand. Using a systematic review of existing empirical studies, government reports, and industry datasets, the study synthesizes evidence to develop a conceptual mediation framework. Findings suggest that while consumer ethnocentrism negatively influences online purchasing behaviour, online trust consistently acts as a mitigating mechanism, encouraging consumer participation in e-commerce. The study contributes theoretically by consolidating fragmented literature and practically by offering policy and managerial insights for digitally emerging regions.
subject: Articles
  topic: section
creator: Trisha Sharma
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-01-21
publication date: 2026-01-21
starting page: 76
ending page: 80
doi: 10.7492/d3kqdf09

घरेलू हिंसा और महिला उत्पीड़न: एक समाजशास्त्रीय अध्ययन
type: item
description: यह शोध-पत्र “घरेलू हिंसा और महिला उत्पीड़न: एक समाजशास्त्रीय अध्ययन” महिलाओं के विरुद्ध हो रही घरेलू हिंसा की प्रकृति, स्वरूप, कारण और सामाजिक प्रभावों का विश्लेषण करता है। घरेलू हिंसा न केवल महिलाओं के शारीरिक और मानसिक स्वास्थ्य को प्रभावित करती है, बल्कि उनके सामाजिक अस्तित्व और आत्म-सम्मान पर भी गंभीर आघात पहुँचाती है। अध्ययन में यह देखा गया है कि पारिवारिक संरचना, पितृसत्तात्मक मानसिकता, आर्थिक निर्भरता, शिक्षा का अभाव, और सामाजिक-सांस्कृतिक परंपराएँ घरेलू हिंसा के प्रमुख कारणों में शामिल हैं। शोध में इस बात का भी विश्लेषण किया गया है कि किस प्रकार समाज में व्याप्त लिंग असमानता और सामाजिक मान्यताएँ महिलाओं को हिंसा सहने के लिए विवश करती हैं।
subject: Articles
  topic: section
creator: रवि देव and डाॅ. नजमा खातून
rights: Copyright (c) 2025 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-01-18
publication date: 2026-01-18
starting page: 605
ending page: 612
doi: 10.7492/w56j2v27

Eruption and manifestation of love amid the cycle of Hatred: Amrita Pritam`s The Revenue Stamp
type: item
description: The study of love has been invariably a multifarious subject to tackle with due to its interesting interpretations and inferences. Over the ages all the philosophers in all times have tried to interpret the theme of love according to their own ways like as shared love, impossible love, lost love, platonic love, spiritual love, unrequited love etc. in philosophical discussion love has logically a “Nature” a proposition that some may oppose arguing that it is conceptually irrational in the sense that it cannot be described in rational or meaningful proposition. For some critics who are presenting a metaphysical and epistemological argument, love may be an ejection of emotions that defy rational examination. In Greek it has references from Eros, Philia and Agape. Love’s impact on our society and literature is profound. Love is that emotion which is easy to feel but impossible to accept before the society. Amrita Pritam, renowned Punjabi writer, migrated to India from Lahore after the partition of India Pakistan in the year 1947, discussed outburst and exhibition of the emotion of love courageously instead of all social and ethical pressure of contemporary society, colleagues and relatives. Such a courageous woman who did not only express and confess what she felt but also shielded her emotions from all that existing hatred of society.
subject: Articles
  topic: section
creator: Rekha Saini
rights: Copyright (c) 2024 Journal of East-West Thought (JET) ISSN (O) : 2168-2259 https://jetjournal.us/
date: 2026-01-17
publication date: 2026-01-17
starting page: 874
ending page: 880
doi: 10.7492/7n65zg35

Designing an IoT network with an emphasis on energy efficiency, utilizing a routing protocol
type: item
description: In the last few years, the Internet of Things (IoT) has proved to be an interesting and promising paradigm that aims to contribute to countless applications by connecting more physical “things” to the Internet. Although it emerged as a major enabler for many next generation applications, it also introduced new challenges to already saturated networks. The IoT is already coming to life especially in healthcare and smart environment applications adding a large number of low powered sensors and actuators to improve life style and introduce new services to the community. The Internet Engineering Task Force (IETF) developed RPL as the routing protocol for low power and lossy networks (LLNs) and standardized it in RFC6550 in 2012. RPL quickly gained interest and many research papers were introduced to evaluate and improve its performance in different applications. In this paper, we present a discussion of the main aspects of RPL IoT applications. In recent years, the advances in sensing and communication technologies have led to the rapid development of various applications of the Internet of Things (IoT). The devices in IoT form an autonomous network architecture, in which the device has a limited battery power and the link has a low reliability. This kind of network is called the low-power and lossy network. In this paper, we propose a routing protocol for low-power and lossy networks. The proposed protocol introduces a novel rank value to construct a proper destination-oriented directed acyclic graph for the source node to transmit packets to the destination node. The proposed rank value is mainly derived from the expected transmission count,. Moreover, we consider the residual energy as the metric for a node to select the proper node to relay the packet to the destination node. We conducted simulations for performance evaluation, showing that the proposed routing protocol improves the packet delivery ratio, especially for the environment with a high bit error rate. Th…
subject: Articles
  topic: section
creator: Aditya Tiwari Prof. Prakash Maravi Dr Surabhi Karsoliya
rights: Copyright (c) 2025 MSW Management Journal ISSN: 1053-7899 https://jetjournal.us/
date: 2026-01-13
publication date: 2026-01-13
starting page: 65
ending page: 75
doi: 10.7492/nvpng353