Artificial Intelligence in Human Resource Management: Transforming Recruitment Efficiency and Employee Retention Strategies

Abstract

Artificial Intelligence (AI) is increasingly transforming human resource management by automating recruitment processes, enhancing workforce analytics, and improving employee retention strategies. Organizations are adopting AI-driven systems such as predictive analytics, resume screening algorithms, and intelligent chatbots to optimize hiring decisions and reduce recruitment costs. Research indicates that AI-based recruitment tools can significantly reduce hiring time and improve candidate-job matching, leading to higher retention rates and improved organizational performance.This study examines the influence of AI technologies on recruitment efficiency and employee retention. Using a conceptual research design supported by secondary data, the paper explores AI applications in HRM, advantages, challenges, and their impact on workforce sustainability. The findings indicate that AI enhances hiring accuracy, reduces bias, and strengthens talent management strategies when implemented ethically.