IMPACT OF ARTIFICIAL INTELLIGENCE-ENABLED FINTECH APPLICATIONS ON FINANCIAL BEHAVIOR OF BBA STUDENTS

Abstract

The rapid advancement of Artificial Intelligence (AI) and Financial Technology (FinTech) has transformed the manner in which individuals manage, save, invest, and spend money. AI-powered financial applications such as digital wallets, robo-advisors, budgeting tools, and intelligent payment systems have become increasingly popular among young consumers. Students pursuing business education are among the early adopters of these technologies due to their familiarity with digital platforms and growing financial awareness. Understanding how AI-enabled FinTech applications influence financial behavior among students has become important for educators, policymakers, and financial service providers.