Digital Marketing Factors Influencing Consumer Behavior to Explore Commercial Potential of Khadi Products in National Capital Region

Abstract

Digital Marketing Factors Influencing Consumer Behavior to Explore Commercial Potential of Khadi Products in National Capital Region

Abhay Varshney

Prof. Shikha Bhargava

The value of the Khadi brand has improved as a result of a number of creative marketing strategies. Some examples of marketing strategies include e-marketing, discount marketing, event marketing, and refurbishing of sales locations. Social media campaigns, targeted advertisements, and cooperation with influencers are all examples of e-marketing strategies. These strategies have assisted younger consumers in becoming more ethically and environmentally conscious in their shopping habits. The promotion of Khadi as a sustainable and ethical option is facilitated by these connections, which connect with the rapidly expanding demand for items that are both socially responsible and environmentally beneficial. Khadi products are included in the discount marketing initiatives for Gandhi Jayanti. An example of this would be Gandhi Jayanti. Customers who are sensitive to price have been engaged by this key instrument. There will be an emphasis placed on sales as well as Khadi's cultural heritage and national pride. In reality, the importance of khadi lies in the way it has evolved from being a synonym of resistance in the battle for independence to an emblem of sustainable living in new India. It is one of the most competitive fields out there; because of help from KVIC, the government, shrewd marketing, and knowledge of how the customer behaves, Khadi has stayed on, each of which factors contributed to the success of Khadi. Even so, maintaining the old car style with current customer requirements is still a challenge. This paper attempts to contribute towards a continuing debate in how it will be possible to bridge such gaps in sustaining Khadi's continued existence and growth.