WOMEN ENTREPRENEURS IN THE RESTAURANT INDUSTRY: A STUDY OF ECONOMIC EMPOWERMENT AND SOCIAL CHALLENGES

Abstract

Women entrepreneurs play a pivotal role in the economic development of countries, especially in the foodservice sector. In India, the restaurant industry has seen a steady increase in the number of women-owned establishments, especially in urban areas like Nashik. This study explores the economic empowerment and social challenges faced by women entrepreneurs running restaurants in Nashik. The research investigates the factors that contribute to the success of women in the restaurant industry and highlights the barriers that hinder their growth. A mixed-methods approach, including semi-structured interviews and surveys, was used to collect data from 50 women restaurateurs in Nashik. The findings reveal that while many women have experienced significant economic empowerment through their businesses, challenges such as gender-based discrimination, work-life balance issues, and limited access to capital persist. Over 75% of respondents reported creating job opportunities, particularly for women, and 68% experienced business growth due to customer loyalty and innovation. However, more than 55% faced discrimination in leadership roles, and 70% struggled with balancing family and business responsibilities. The study highlights the need for greater access to financial resources, mentorship programs, and policies to support work-life balance. These findings contribute to the growing body of knowledge on women entrepreneurship in India, providing insights into the unique experiences of women restaurateurs and the structural barriers they face. The paper concludes with recommendations for addressing these challenges and fostering a more inclusive and supportive environment for women in the restaurant industry.