MARKETING MANAGEMENT IMPORTANT: ROLE IN PAST PRESENT AND FUTURE

Abstract

 The concept of market management is a degree with which organization is structured to deliver the product in market. It plays very important role to balance the profit and loss ratio. The marketing techniques are equipped with different components which are essential to make it more successful management system. There are large number of studies confining the process of marketing, based on which the present study is designed to provide the important role of marketing management strategies.