EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING IN INDIA

Abstract

Social Media marketing is the 'best opportunities available' to a brand for linking with approaching consumers.

Social media marketing is  the intermediate to meet people. These  new media win the trust of consumers by involving with them at a deeper level. Social media marketing is the new mantra for several brands since early last year.

Marketers are taking note of many different social media opportunities and starting to execute new social initiatives at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more complicated. One cannot afford to have no being there on the social channels if the competitor is making influence with its products and services. The explosion of social media phenomenon is as mind boggling as that and the pace at which it is growing is infuriating. This paper discusses about the concepts of social media marketing and other aspects like the types and benefits, social media marketing strategies. And also discusses the challenge.