EFFECT OF FOLK AND TRADITIONAL MEDIA ON SOCIETY

Abstract

Mass media holds a vital position in contemporary society, functioning as a potent instrument for communication and the distribution of information. Its extensive reach and considerable influence affect numerous facets of our daily lives, molding our views and prompting societal transformations. In this article, we develop into the intricate interplay between mass media and society, examining its impact on culture, politics, economy, and individual behavior, as well as exploring the diverse array of mass media platforms available. Mass media refers to various forms of communication that reach a large audience simultaneously. It includes mediums such as television, radio, newspapers, magazines, the Internet, and social media platforms. Mass media plays a significant role in shaping public opinion, disseminating information, and influencing social, cultural, and political trends.