SOCIAL MEDIA MARKETING: A CONCEPTUAL STUDY

Abstract

The globalization era has reduced the world market to the size of a human palm, and every market can be accessed with just one finger. Social media originally started as a platform for human interaction, but it has now evolved into a platform that can be effectively utilized in many aspects of brand positioning, advertising, and marketing management. It is very important for every business to keep up with the developments in marketing and marketing tools. Nowadays, there is a tremendous change in the way we communicate. Social networks have become a convenient means of communication for all age groups. In particular, the Internet and social media have changed the environment in which consumers and marketers communicate. The Internet has the following characteristics: - The ability to store vast amounts of data inexpensively in various places - A powerful search engine that organizes and distributes data - The ability to function as a physical distribution medium, such as software - Relatively low price. With the help of the Internet and various social networking sites, businessmen can now reach customers all over the world with just a click of a button.