Investigating Women Entrepreneurs: Navigation of Online Marketplaces and E-Commerce Platforms

Abstract

In today's digital age, online business and e-commerce platforms have become important avenues for businesses to grow and expand. This study examines the strategies used by female entrepreneurs to operate these digital platforms effectively. The research paper explores the unique challenges and opportunities that female entrepreneurs face when using online business and e-commerce platforms to grow their businesses. Specifically it examines the use of digital technology, the use of social media for customer engagement and online reputation management. The study also explores the role of education, networking, and access to resources to support the success of female entrepreneurs in the digital economy. By identifying these key points, this study aims to understand how women entrepreneurs use the power of platforms to succeed and promote business.It also examines the impact of regulatory processes, access to capital and support networkson the digital businesses of women entrepreneurs. The research paper delves in to a deeper understanding of how women entrepreneurs are leveraging these platforms to overcome barriers and drive digital printing business growth.