IMPACT OF UPI PAYMENTS ON THE BUSINESS PERFORMANCE OF RETAILERS IN NANDURBAR DISTRICT

Abstract

The use of mobile phones as well as the Internet has increased in the last few years. As a result of this, the use of digital payment systems is seen to increase. The study examines UPI's influence on sales and consumer purchasing power. Findings suggest that UPI users demonstrate higher purchasing power. The digital payment revolution is seen as positively transforming consumer behavior, enhancing financial security, and fostering transparency in retail transactions, ultimately contributing to India's economic and social progress.