A STUDY OF DISCOURSE ANALYSIS OF WATER CONSERVATION MESSAGE IN TELEVISION COMMERCIALS

Abstract

In India, TV commercials often highlight various water resource issues and challenges, aiming to raise awareness about water conservation and its importance. These ads typically focus on water scarcity, wastage, and the need for responsible consumption, reflecting the nation's growing concerns about its water resources. Similarly, Television commercials (TVCs) serve as powerful tools for shaping public perception and behavior. In the context of water conservation, TVCs employ specific linguistic and rhetorical strategies to create awareness and influence sustainable practices. This paper attempts to examine the language used in TVCs promoting water conservation, focusing on discourse techniques such as emotional appeals, persuasive rhetoric, cultural symbolism, and visual metaphors.