A STUDY OF CONSUMER ATTITUDES IN BANGALORE SUPERMARKETS

Abstract

This research paper endeavors to explore various factors that impact shopping behaviors and attitudes of consumers in supermarkets. It aims to establish a connection between these influencing factors and the shopping attitudes observed among consumers. Conducted within the urban settings of Bengaluru, this study primarily focuses on the shopping habits of local grocery buyers. Findings suggest that a significant number of consumers tend to shop without prior planning, opting to make decisions based on what they find appealing during their store visits. These spontaneous decisions predominantly involve purchases of groceries, accessories, and personal care items, while decisions on items such as kitchenware and electronic gadgets are more deliberate. Despite considering various factors, the study indicates that the type of product plays a minor role in spontaneous shopping behaviors. Similarly, the financial standing of individuals seems to have little influence on their likelihood to shop spontaneously. Key determinants of impulsive buying include disposable income, consumer's mood, the availability of payment facilities, pricing, store layout, time at hand, advertising, the shopping atmosphere, and social influences. Nevertheless, when these elements are viewed in conjunction with certain demographic characteristics, their impact on impulsive shopping tendencies and behaviors may vary among different consumer groups.