Analytical Study on Sales promotion Strategies adopted by Maruti Suzuki in INDIA

Abstract

India’s automobile sector is a significant contributor to the Indian economy. In order to be a long-distance runner, a company must have a deep understanding of customer needs, develop marketing strategies that address competitive pressures, and consider its market size and position. Sales promotions may be required to meet targets as deadlines near or to generate awareness for newly launched products. The current study investigates the specific promotional techniques, such as discounts, loyalty programs, and special offers, and their influence on consumer purchasing decisions. The study on Maruti Suzuki’s sales promotion strategies provides deep insights into the factors influencing consumer behavior and overall satisfaction. It highlights that Maruti Suzuki has successfully built a solid reputation in India, driven by effective promotional campaigns, high-quality customer service, and a strong brand image.