A Study on Marketing Strategies for a New Product in a Competitive Market at Cipla Limited, Nagpur

Abstract

In today’s fast-paced business environment, the success of a new product is largely influenced by effective marketing strategies, particularly in competitive industries like pharmaceuticals. This research focuses on the marketing strategies employed by Cipla Limited, Nagpur, for launching a new product in a highly competitive market. It examines crucial aspects such as product positioning, pricing strategies, promotional activities, and distribution channels. Additionally, the study explores the growing role of digital marketing and customer engagement in driving a successful product launch. Utilizing both primary and secondary data sources,
including surveys, interviews, and company reports, the research evaluates how these strategies impact consumer perception and brand success.