A STUDY ON GOLD LOAN FINANCING AT BAJAJ FINANCE LIMITED, NAGPUR

Abstract

This study focuses on the gold loan financing services offered by Bajaj Finance Limited in Nagpur, analyzing their effectiveness, market presence, and the factors driving customer preferences. Gold loans are emerging as a popular financial solution due to their quick processing, minimal paperwork, and lower interest rates compared to unsecured loans. The research examines the operational aspects of Bajaj Finance Limited, its loan offerings, and the company's strategies for promoting gold loan products in Nagpur. Through primary data collected from customer surveys and interviews, the study identifies the key motivations behind choosing gold loans over other financing options and assesses the impact of gold loan financing on the financial inclusion of individuals in the region. Secondary data from company reports and market analysis further enrich the understanding of the competitive landscape in