“A Study of Changes in Marketing Strategy Adopted by Haldiram Company during Pandemic I.E. Covid-19, Nagpur”

Abstract

This study aims to explore the changes in the marketing strategies adopted by Haldiram's Company during the COVID-19 pandemic, with a focus on their operations in Nagpur. The pandemic caused widespread disruptions in the global economy, altering consumer behavior and business operations. Haldiram, a leading brand in the Indian snack and food industry, was not exempt from these challenges. This research examines how the company adapted its marketing approach in response to the shift in demand patterns, changing consumer preferences, and the overall economic downturn caused by the pandemic.