EFFECTS OF SOCIAL MEDIA ADDICTION ON STUDENTS’ ACADEMIC PERFORMANCE

Abstract

This study investigates the effects of social media addiction on the academic performance of students. With the rising popularity of social media platforms, concerns about their impact on students' educational outcomes have intensified. Using a mixed-method approach, the research examines the relationship between the extent of social media use, addiction symptoms, and academic achievement. The findings reveal a significant negative correlation between social media addiction and students’ Grade Point Average (GPA), indicating that excessive social media use leads to decreased concentration, increased procrastination, and reduced study time. Additionally, psychological consequences such as anxiety and mental fatigue were found to exacerbate academic challenges. However, the study also highlights the potential benefits of moderate and purposeful social media use for educational collaboration and resource sharing. The results emphasize the need for educational interventions that promote digital literacy and self-regulation to mitigate the adverse effects of social media addiction on academic performance.