"THE IMPACT OF DIGITAL MARKETING ON START-UP VISIBILITY, SUSTAINABILITY, AND EXPANSION IN THE DIGITAL AGE"

Abstract

Start-ups in the quickly changing digital economy must contend with the twin challenges of making an impression and maintaining growth in the face of fierce competition. The impact of digital marketing on start-up visibility, sustainability, and growth in the digital era is examined in this study. According to the research, digital marketing greatly raises brand awareness, improves consumer interaction, and opens doors for scalable expansion. But start-ups also face difficulties like tight funds, inexperience, and staying up to date with changing internet trends. Those who proactively use digital marketing into their business models report increased market reach and sustainability in spite of these obstacles. In addition to providing useful advice for maximising its application in a cutthroat digital landscape, this study emphasises the significance of digital marketing as a vital factor in startup success.