Green Mobility: Promoting Electric Vehicles for a Sustainable Future in India

Abstract

In order to achieve environmental sustainability, green transportation is essential, and electric vehicle (EV) marketing in India is a key component of this shift (Rehman et al., 2023). Adoption of EVs offers an environmentally suitable substitute for traditional automobiles in light of growing pollution levels and a growing reliance on fossil fuels (Tilkar et al., 2024). The transition to electric mobility has been sped up by government programs including the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, subsidies for taxes, and the development of charging infrastructure. The viability of EVs is also being improved by developments in the battery technology and the incorporation of renewable energy. But issues including exorbitant upfront costs, a shortage of charging points, and battery disposal issues must be resolved. Promoting EV adoption requires a cooperative strategy combining consumers, businesses, and legislators. Electric mobility is a key component of a better future since it may help India cut carbon emissions, import less oil, and stimulate economic growth.