A Study On Techniques for Creating Custom Models to Improve Visibility in Search Engines

Abstract

     In today's technology, the role of internet is rapidly increasing and will continue to do so in the future In an era where the internet serves as a primary source of information and interaction for individuals and businesses, the visibility of banking websites on search engine result pages (SERPs) carries significant implications. This study is motivated by the recognition that the adoption of SEO practices by banks can profoundly influence their online performance and customer engagement.

     This research paper looks at the relationship between on-page and off-page SEO for SERP ranks. To compare the mean on-page and off-page CTR for each term, a paired two-sample t-test was performed on a sample of 10 keywords. The findings demonstrated that for all 10 terms, on-page CTR was much greater than off-page CTR. This shows that off-page SEO is less crucial for SERP ranks and that on-page SEO is more crucial.

     This study's results align with earlier studies on the subject. However, this study differs from earlier studies in that it makes use of a larger sample size and a wider range of terms. Furthermore, this study is the first to use a paired t-test to compare CTR on and off the page.

For website owners and SEO specialists, the study's conclusions are significant. Focusing on on-page optimisation, such as employing pertinent keywords and creating high-quality content, is where website owners should concentrate their SEO efforts. SEO experts should create plans to assist their clients in enhancing their on-page SEO.