RISE OF YOUTH PARTICIPATION IN PILGRIMAGE TOURISM: MOTIVATIONS AND TRENDS

Abstract

In the past, pilgrimage tourism was more for the elderly in search of spiritual fulfillment but now it has also caught on among young people. This change took place due to many reasons such as new travel objectives, modern cultural values, improved technology and an inclination toward true and authentic experiences. Unlike more typical vacations, pilgrimage tourism gives young people opportunities for self-reflection, cultural immersion and personal development. Many young people in this fast-moving world are searching for an emotional and spiritual peace. With increased stress and anxiety, pilgrimages are also a way to reclaim their identity and find oneself. Spiritual tourism is known to contribute to mindfulness and resilience (Wright & Egan, 2022). A burgeoning worldwide fascination with wellness pursuits has also made a spiritual quest travel more appealing to more young people. Young Travellers, the new generation of pilgrims wants to know about other cultures and traditions. They like to travel, to learn history, and also want to explore local customs.