PREFERENCE OF LOCAL INDIAN CUISINES AND ITS ROLE IN DESTINATION MARKETING : A REPRESENTATION OF DIVERSITY AND LIKELINESS

Abstract

Every man is grounded to his origin and this origination drives his likes and dislikes. This study analyzes how the importance and impact of Indian cuisine in destination marketing. Food is always an important component of tourism and can draw people to a certain location. Local cuisine, especially dishes of a local or ethnic nature, is popular within the tourists. Furthermore, travellers are increasingly interested in learning about regional, national, and local food. In India, the advertising of food as a factor of its destination appeal is still in its infancy. The study is based on secondary data. The data have been obtained from the Ministry of Tourism and Culture, Government of India, State Tourism Ministry, various Research papers and articles. According to reviews of pertinent tourism literature and promotional materials for different locations, food plays an important part in destination marketing.