An empirical investigation of Social media marketing strategies for small businesses

Abstract

The research problem addressed in this study is the limited use of social media by small and medium-sized enterprises (SMEs) to interact with consumers. The primary aim is to evaluate the impact of social media on small businesses, identify the strategies currently adopted, and explore how these platforms—such as Facebook and Twitter—can be effectively applied to enhance business performance. The study highlights the importance of understanding social media strategies in today’s digital environment, where small enterprises must leverage these tools to remain competitive. A descriptive-analytical method was employed, combining theoretical examination of variables with a questionnaire-based field study to derive practical conclusions and recommendations. Findings indicate a positive relationship between the implementation of social media strategies and the growth of small businesses, demonstrating that effective use of these platforms contributes to business development. The research recommends promoting greater use of social media in business operations, encouraging further studies on its applications across different sectors, and fostering a culture that integrates social media into small business practices.