A Pilot Study of Consumer Buying Behavior and Perception towards Organic, Inorganic, and Fortified Foods in Nashik District

Abstract

This pilot study investigates consumer buying behavior and perception toward organic, inorganic, and fortified foods in Nashik District, India. With growing concerns about health and wellness, consumers are increasingly considering these food categories as part of their diet. The study aims to assess consumer awareness, perception, and buying behavior regarding organic, inorganic, and fortified foods, and to explore the factors influencing their purchasing decisions. A total of 100 respondents from urban and rural areas of Nashik participated in the survey. Preliminary results suggest that while consumers are highly aware of organic foods, price sensitivity, availability, and labeling are significant barriers. The study's findings provide insights for marketers and policymakers, offering strategies to promote healthier food choices in the region.