Imperative Role of Geo-Economic factors in Developing Efficiency of Agricultural Marketing

Abstract

Agricultural marketing consists of two words i.e. “agriculture” and “marketing”. The first word agriculture means producing the agro food products with the use of natural factors for the welfare of human. It is fully depending on natural processing. The second word marketing refers to the activities that are done by the business organizations to promote their products and services to their targeted customers. In marketing the targeted customers can be attracted and maintained by creating strong customer values for them in the organization. It is possible through, effective market survey, market trending, better customer service and satisfaction, customer focus and continuous follow up. Agricultural marketing system is an efficient way by which the farmers can dispose their surplus produce at a fair and reasonable price. Improvement in the condition of farmers and their agriculture depends to a large extent on the elaborate arrangements of agricultural marketing.The term agricultural marketing includes all those activities which are mostly related to the procurement, grading, storing, transporting and selling of the agricultural produce. “Agricultural marketing comprises all operations involved in the movement of farm produce from the producer to the ultimate consumer. Thus, agricultural marketing includes the operations like collecting, grading, processing, preserving, transportation and financing.” India is agriculture base country and play an imperative role in economic development. Therefore, government should speed up the agricultural production. For this Government should adopt marketing of agriculture.The concept agricultural marketing includes so many activities starts from production process till its retailing. These agricultural activities include production planning, cropping and harvesting, warehousing, grading, transportation and final distribution. We will discuss all of these in detail. There are so many varieties of agricultural products which are produced with dual purpose of domestic consumption as well as exporting.