A Study on Customer Satisfaction towards Public and Private Sector Banking Services [with Special Reference to Aligarh District of Uttar Pradesh]

Abstract

This study examines customer satisfaction levels in public and private sector banks within the Aligarh district of Uttar Pradesh. With the banking sector's evolution driven by technological advancements and increased customer expectations, understanding the factor influencing satisfaction has become crucial. Using a survey of 300 respondents, the study evaluates key dimensions such as service quality, technological efficiency, customer service, and accessibility. The findings reveal significant variations in satisfaction levels between public and private banks, offering actionable insights for improving banking services in the region.