Marketing Tools: A Research on the current scenario.

Abstract

Marketing Tools: A Research on the current scenario.

Sunil Kumar Panwar                  

   Geeta Rani

In today's dynamic business landscape, marketing tools have become indispensable assets for businesses of all sizes. These tools encompass a wide range of technologies and software designed to streamline marketing efforts, enhance efficiency, and maximize return on investment (ROI). This research paper explores the diverse world of marketing tools, examining their key categories, functionalities, and the impact they have on modern marketing strategies.