Neuromarketing – Anticipating Consumer Behaviour to Influence Buying Decisions

Abstract

Neuromarketing, an emerging field at the intersection of psychology, neuroscience, and marketing, explores how consumers’ brains respond to marketing stimuli. This study delves into the science behind consumer decision-making, with a focus on how emotions, cognitive processes, and subconscious factors influence purchasing behaviour. By understanding the neurological and biochemical mechanisms that drive consumer choices, marketers can develop more impactful strategies tailored to their audiences.